United Nations Launches Blue Heart Campaign to End Human Trafficking
Tuesday, March 31, 2009 12:57 PM

The United Nations News Centre reported on 5 March 2009 that the United Nations (UN) launched a new campaign to raise awareness about human trafficking.  The campaign’s symbol is a blue heart.  According to the United Nations Office on Drugs and Crime (UNODC), the blue heart is meant to evoke “the sadness of trafficking victims, the cold-heartedness of the perpetrators and the commitment of the United Nations to fight this crime.”  The UNODC hopes the campaign will educate people about human trafficking in a way that demonstrates solidarity with the victims and survivors of trafficking.

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Compiled from: UN Rallies Public Support to End Human Trafficking with Blue Heart Campaign”, UN News Centre, 5 March 2009.